Tayrona A Colombian Powerhouse for Personalized and Proactive Logistics Solutions

Tayrona is widely recognized among Colombian businesses for its efficiency in freight forwarding and exemplary customer service, but the company’s strength extends far beyond as a part of the comprehensive logistics group—Logistica Integral Tayrona. Strategically positioned across three free trade zones—Tocancipá, the Tayrona Free Trade Zone near Santa Marta port and the Parque Central in Cartagena—the group offers a seamless end-to-end logistics experience with an integrated suite of services that includes warehousing, distribution, customs brokerage and tailored logistics solutions.

Leveraging its extensive network and deep understanding of local and regional logistics dynamics, Tayrona helps businesses enhance operational efficiency, reduce complexities and gain access to crucial markets. However, true success comes from

its philosophy of offering more than just competitive tariffs. In a market dominated by larger global entities, competing solely on price is unsustainable. Tayrona distinguishes itself through its comprehensive service package that prioritizes security, compliance and proactive risk management.

“At Tayrona, we believe in fostering a culture of responsiveness and accessibility, prioritizing communication and striving to be available to our clients whenever they need us. This is key to our long-lasting partnerships with clients,” states Rodrigo Uribe Manzano, managing partner.

The company’s unmatched reliability is complemented by its robust resources. It has 12,000 square meters of warehouse facilities, 60,000 square meters of storage yards and a dedicated team of 70 professionals with over 30 years of collective experience. In 2019,

Tayrona expanded its capabilities by introducing Tayrona Cargo Agent. This subsidiary was designed to manage the complexities of international freight movement, including registration, contracts and payments, reinforcing the pledge to offer comprehensive logistics solutions. Strategic partnerships with Colombia’s 10 largest trucking and logistics companies further solidify its expansive network, ensuring thorough coverage and efficiency.

Reinforcing the resources is Tayrona’s memberships in prestigious organizations like the MarcoPoloLine Group and the International Federation of Freight Forwarders

Associations (FIATA). The company also holds ISO 28000 and Business Alliance for Secure Commerce (BASC) certifications, underscoring its dedication to safeguarding cargo and maintaining the highest security standards.

A proactive approach to compliance is particularly valuable in overcoming the dual challenge many potential clients face—

frustrations with the impersonal, automated systems prevalent among larger competitors and reluctance to switch providers. These systems often lead to costly delays and unresolved issues. Tayrona’s personalized attention and comprehensive services offer tailored solutions that build trust and unlock long-term cost savings for clients. This focus on moving not just goods, but clients’ businesses forward is at the heart of Tayrona’s collaborative approach.

This can be showcased through Tayrona’s 11+ years of long-standing partnership with an international construction and mining company. Initially brought on to streamline operations burdened by a previous provider, Tayrona’s solutions have evolved in close collaboration with the client. This partnership

approach, evident in the management of three distribution centers and a warehouse management system, has optimized efficiency, enabling seamless handling of 30-40 daily orders. A dedicated

in-house team manages all free trade zone documentation, illustrating how Tayrona integrates deeply with its clients’ teams to address and solve problems comprehensively.

Tayrona’s expansion strategy is ambitious yet focused. The company plans to solidify its operations in Mexico, leveraging established U.S. partnerships to explore direct divisions or joint ventures. It also aims to broaden its reach by establishing a presence in the Port of Buenaventura on Colombia’s west coast and launching a multi-client distribution center to extend its free trade zone expertise to smaller businesses. Internationally, it has its eyes set on the promising markets of Brazil, Europe and Asia.

This trajectory speaks to Tayrona’s clear vision—to be the logistics partner of choice within Latin America and abroad by prioritizing service excellence over price wars.

Fuente: www.logisticstransportationreview.com